Lay of The Land

Lay of The Land

Telling the stories of entrepreneurship, startups, and builders in Cleveland and throughout Northeast Ohio.

Recent Episodes

April 24, 2025

#207: DJ Eidson (Limitless Minds) - Peak Performance, Deep Humility, Power of Mindset

DJ Eidson is the President and Co-founder of Limitless Minds, where he spearheads efforts to make elite mindset coaching accessible to everyone. Through their digital platform and programs, Limitless Minds has empowered hundr...
April 17, 2025

#206: Blake Squires (Findaway, Movable, and Stubl) - Serial Entrepreneur

Blake Squires began his journey in the mid-90s in Los Angeles, capitalizing early on the convergence of technology and media. He soon returned to his hometown of Cleveland to co-found Everstream with Steve McHale (episode 196...
April 10, 2025

#205: Carl Walz (NASA Astronaut) — 230+ Days In Outer Space

Carl Walz is an astronaut, a pioneer of space exploration, and a proud Clevelander! As an astronaut, Carl is a veteran of four spaceflights, logging a total of 231 days in outer space and performing three spacewalks during th...
March 27, 2025

#204: Paul Roetzer (SmarterX & Marketing AI Institute) — Accelerating AI Literacy

Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and bu...
March 20, 2025

#203: Geoff Bruder (Sonic Fire Tech) — Fighting Fires with Sound and Acoustic Waves

Geoff Bruder, co-founder of GhostWorks Engineering and Sonic Fire Tech—a company redefining fire suppression—is fighting fires with acoustic wave technology. Geoff's journey is rooted in his work at NASA Glenn Research Center...
March 6, 2025

#202: Jared Semik (Eternium Aerospace) — Transcontinental Electric Flights

Jared Semik, founder of Eternium Aerospace, a long-range, zero-emissions aircraft development company, is focused on sustainable transatlantic flight. A multi-service military aviation veteran with three global deployments, J...
Feb. 27, 2025

#201: Robert Marks (Projector) — Keepsake and Personal Streaming for Legacy

Robert Marks founded Fidelity Voice and Data in 1999 with just a $600 investment, which he grew into a business generating over $30 million in revenue, making it one of the largest telecommunications and cloud services compet...
Feb. 13, 2025

#200: Andy Tran (Arthur Street Ventures) — A Modern Renaissance Man

Andy Tran has lived more lives than just about anyone I know. He’s a serial entrepreneur who has started multiple businesses across industries, including tech, ammunition manufacturing, defense contracting, and tequila, among...
Feb. 6, 2025

#199: John Knific (Squad) — The EdTech Guru

John Knific is a serial entrepreneur and investor who has built three venture-backed software companies here in Cleveland. His latest venture, Squad, is a peer discovery platform designed to gamify ratings and rankings for Ge...
Jan. 30, 2025

#198: Rob van Haaren (Proximal Energy) — Powering The Solar Revolution

Rob van Haaren is a Dutch-born entrepreneur and CEO of Proximal Energy, a Cleveland-based SaaS company transforming asset management for solar and energy storage projects. Rob has long been interested in renewable energy engi...
Jan. 23, 2025

#197: Ali Bonar (Oat Haus) — The Granola Butter Company

Ali Bonar — CEO & Co-Founder of Oat Haus, a food company bringing fun and play to eating. Their flagship product, Granola Butter, is the world's first oat-based spread and while Oat Haus was born out of Ali's decade-long batt...

About the Host

Jeffrey Stern Profile Photo

Jeffrey Stern

Telling the stories of builders in Cleveland and throughout Northeast Ohio. Jeffrey is a NYC transplant, principal and investor at The O.H.I.O. Fund, Co-founder @ Axuall, product manager, advisor at Signal Cleveland and Venture for America, and optimist who believes telling the stories of those most inspiring builders around us is one of the best ways to learn and to inspire more to build.

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Reviews

Wonderful intro!

"As a new Clevelander (and non-boomerang!), this podcast has been an incredible way to get to know what’s happening on the city. Each voice and guest is unique, but as it goes on a clearer picture of …"

ClaraOro | Dec. 22, 2020

Excellent resource for all startups!

"I especially love hearing the historical tidbits about Cleveland and that you always ask the guest what their favorite part of Cleveland is. I wish I had a resource like this when I started my busine…"

Foliage18 | Dec. 19, 2020

Great podcast

"This is such a great podcast for anybody interested in the Cleveland startup ecosystem, although a lot of the topics apply even at a more general level. The hosts ask very insightful questions and gu…"

SimonWasAlreadyTaken | Dec. 12, 2020

What you need to know on The Land

"Incredible podcast, amazingly diverse interviews. Its amazing to see what is going on in the entrepreneurs minds in Cleveland."

ChronaOfficial | May 30, 2024

love this pod

"Jeffrey is a great host, and has interviewed so many great people. If you want to know the who’s who of Cleveland, look no further"

Brian, with an i | Oct. 1, 2024

Flowers

"I love how you highlight all that’s good in Northeast Ohio!"

#KANGFAN | Sept. 15, 2024